© Baer On Marketing LLC   Terms of Service   Privacy Policy

Right Now, Your Business Is Overpaying for Something. And It’s Probably Not What You Think.

Let me ask you a direct question.

Not a theoretical one.

Not a sales question.

A practical one.

If your business is leaking money right now…

would you want to know?

Because here’s what experience says—without exception:

Every established business believes it’s running lean

until someone proves otherwise.

Not because the owners are careless.

Not because management is incompetent.

But because certain costs don’t announce themselves.

They don’t show up as disasters.

They don’t trigger alarms.

They become normal.

And once a cost is normalized, it stops being questioned.

How Profitable Businesses Lose Money Without Realizing It

Money doesn’t disappear all at once.

It drains through:

  • Agreements no one has revisited in years
  • Tax rules that changed while you were busy running the company
  • Payroll and benefit structures that quietly punish growth
  • Vendors who benefit from your loyalty more than you do
  • Processes that feel “fine”… until you see the numbers side by side

None of this looks like a mistake.

That’s why it survives.

Individually, these issues feel insignificant.

Collectively, they add up to a recurring penalty your business pays every single year.

And most businesses never calculate the total.

Why This Usually Goes Undetected

Here’s the uncomfortable truth most advisors won’t say out loud:

Most professionals look at one narrow slice of your business.

CPA → taxes

Broker → insurance

IT firm → technology

Benefits advisor → benefits

Each may be competent.

But no one is responsible for asking: “What happens when all of these decisions interact?”

That’s where the money gets lost.

Not through blantant dramatic errors...

but through unexamined assumptions.

What I Do Differently

For years, I’ve worked with businesses across dozens of industries to answer one question:

“Where is this company overpaying simply because no one has challenged the status quo?”

I don’t sell products first.

I don’t lead with solutions.

I start by looking at the whole picture.

Because when you widen the lens, patterns emerge that are invisible up close.

The result is usually not one massive breakthrough... but several small corrections that compound into meaningful cash flow.

No corner-cutting.

No lowering standards.

No disruption for the sake of disruption.

Just stopping losses that should never have been accepted in the first place.

It All Starts With a Conversation

There’s no preparation required.

No pitch.

No obligation.

No commitment.

We spend 15 minutes on the phone.

I ask a few targeted questions.

I listen for very specific signals.

And I tell you (plainly) whether there’s something worth pursuing.

If there isn’t?

You’ll know your operation is tighter than most.

If there is?

You’ll see exactly where the leverage is... and what correcting it could mean financially.

Either way, you leave with clarity.

The Types of Opportunities That Often Surface

Depending on the business, that leverage may come from areas like:

  • Payroll structures that can legally return real dollars per employee back to the company
  • Tax credits and incentives already written into law, but rarely claimed
  • Technology and vendor contracts priced for yesterday’s market, not today’s

These arn't loopholes... or schemes... or theory.

They're curated programs and strategies that have already put tens or hundreds of thousands of dollars back into businesses that assumed everything was already optimized.

And if none of them apply to you, I’ll say so.

A Simple Reality Check

If we talk and uncover nothing...

You’ve invested 15 minutes and bought certainty.

But if we uncover even one overlooked issue...

That same 15 minutes could pay for itself many times over this year alone.

The only real risk is continuing to assume everything is fine

without ever testing that assumption.

Let’s Take 15 Minutes

I’ll bring the questions.

I’ll bring the perspective.

You decide what (if anything) happens next.

No pressure.

No obligation.

Just a clear answer to a question most businesses never ask until it’s too late.